RAE
SIPE SMITH

Hi! My name is Rachel, but I usually go by Rae. I’m a digital content and marketing leader based in the Eastern Panhandle of West Virginia, where strategy meets storytelling in my day-to-day work.

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For more than 12 years, I’ve built a career at the intersection of communications, web design, and digital strategy — leading projects that elevate brands, simplify complex messages, and create meaningful connections across audiences. Currently, I manage the Digital Content team at Geisinger Health, where I guide content strategy, oversee editorial operations, and help shape the organization’s digital experience.

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I hold an M.A. in Strategic Communication, where my research explored how organizations can better connect and engage with audiences across demographics and channels. My work blends creativity and structure — pairing thoughtful storytelling with data-informed decision making to deliver content that both resonates and performs.

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In my free time I enjoy hiking with my family, playing with makeup, beautiful spaces, and deep conversations over fancy coffee. Lately I consider myself an I/ENFJ, house Ravenclaw, and a rather serious proponent of the Oxford comma. 

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